Great Tool for Email Marketing
November 07, 2019

Great Tool for Email Marketing

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

We utilize Mailchimp to manage drip campaigns for various customer segments. Also to track customer interaction with our corporate and product communications. Mailchimp allows us to develop targeted campaigns that have been tested for particular segments.

Pros

  • Drip campaigns.
  • Customer segmentation.
  • Reporting and metrics.

Cons

  • Integration with e-commerce systems.
  • Management of customer across lists.
  • Reduced time to generate segments.
  • Increased read rates.
Mailchimp pricing grows with your business.
10,000 to 25,000
B2C
Mailchimp is great for scheduled email communications, drip campaigns, and email reporting and metrics.

Intuit Mailchimp Feature Ratings

9.8
WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
10.0
Standard reports
10
Platform & Infrastructure ()
Not Rated

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