Solid email marketing platform with enterprise-level features and entry-level prices
December 12, 2019

Solid email marketing platform with enterprise-level features and entry-level prices

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

Mailchimp is used by our marketing and communications team to send targeted emails to clients and prospects. We also use it on behalf of clients to send out email communications to their contact lists. Mailchimp allows for the easy sending of emails and integrates nicely with our website to collect subscription data and allows us to send out emails to targeted lists and measure the success of the campaign.

Pros

  • Mobile-friendly templates that are easy to customize.
  • Email design tools are highly intuitive and easy to learn.

Cons

  • List management could be better, not as sophisticated as a full blow marketing automation platform.
  • Automated campaigns have come a long way but not as useful as a full blow marketing automation platform.
  • Using Mailchimp has helped us increase our open rate and clickthrough rate.
  • Using Mailchimp has helped us better leverage email marketing to increase our leads.
Mailchimp is light years ahead of Constant Contact. While CC is generally lagging behind the email marketing trends, I consider Mailchimp to be a thought leader and they have consistently been driving best practices and were early adopters of mobile optimization. From top to bottom, Mailchimp is a superior platform with way more features and a much better end result. I would highly, highly, recommend Mailchimp over Constant Contact.
Mailchimp is a solid platform for companies that need more than an entry-level platform like Constant Contact can offer but don't require the sophistication and advanced functionality of a marketing automation platform like Marketo or HubSpot. If you are looking for a solid, budget-friendly email marketing tool that gives you a high level of functionality without the high cost of a more enterprise tool, Mailchimp is perfect.

Mailchimp Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
7
A/B testing
7
Mobile optimization
9
Email deliverability reporting
9
List management
8
Triggered drip sequences
8
Standard reports
9

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