Great email system!
January 07, 2020
Great email system!
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Mailchimp
We've been sending out a sequence of emails to different groups of customers for our latest project. It's been great getting the results we need and seeing who's been clicking our links and re-sending emails to people who haven't clicked or opened the first-touch email. Seeing those analytics and having the ability to segment our list and send emails targeted to a specific audience has been super helpful.
This has been a key component of building out our online case studies and customer testimonials.
- Mailchimp is easy to learn and use.
- List segmenting, email scheduling, and detailed analytics are all features that streamline our processes and help us market to and email constituents with ease.
- We've had a few issues getting the right lists and communication segmenting set-up, but once we got the hang of it everything worked out. We had to change our segmenting approach a little to make it work though.
- Mailchimp has helped us push more leads down the funnel
- Increased the number of marketing qualified leads
We don't use Mailchimp as an all-in-one marketing platform, but it is nice that we can conveniently import contacts from our CRM provider, Nutshell. It's also convenient to be able to integrate with Zapier and set up zaps when needed.
We've been successful with setting up and implementing various marketing email campaigns for different use cases.
We've been able to set up micro-targeted email campaigns to warm up cold prospects and re-engage them with relevant, segmented content.
We've been able to set up micro-targeted email campaigns to warm up cold prospects and re-engage them with relevant, segmented content.