Great email system!
January 07, 2020

Great email system!

Kristen Hay | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Mailchimp

We've been sending out a sequence of emails to different groups of customers for our latest project. It's been great getting the results we need and seeing who's been clicking our links and re-sending emails to people who haven't clicked or opened the first-touch email. Seeing those analytics and having the ability to segment our list and send emails targeted to a specific audience has been super helpful.

This has been a key component of building out our online case studies and customer testimonials.

Pros

  • Mailchimp is easy to learn and use.
  • List segmenting, email scheduling, and detailed analytics are all features that streamline our processes and help us market to and email constituents with ease.

Cons

  • We've had a few issues getting the right lists and communication segmenting set-up, but once we got the hang of it everything worked out. We had to change our segmenting approach a little to make it work though.
  • Mailchimp has helped us push more leads down the funnel
  • Increased the number of marketing qualified leads
Mailchimp has more robust functionality than iContact. There's a higher price tag, but it's worth it if you need to set up email automation campaigns.
Mailchimp is fairly easy to use and figure out. They've changed things with their interface recently which has caused some relearning of the platform, but overall it's easy enough to use.
We don't use Mailchimp as an all-in-one marketing platform, but it is nice that we can conveniently import contacts from our CRM provider, Nutshell. It's also convenient to be able to integrate with Zapier and set up zaps when needed.
We've been successful with setting up and implementing various marketing email campaigns for different use cases.

We've been able to set up micro-targeted email campaigns to warm up cold prospects and re-engage them with relevant, segmented content.
Mailchimp is well suited for your standard marketing automation needs. It's a dependable email system.

Mailchimp Feature Ratings

WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Standard reports
9

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