MailChimp--reasonable price and foolproof
February 19, 2021

MailChimp--reasonable price and foolproof

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

Our organization uses MailChimp in our marketing department. We have two main goals for it. First, to create regular touchpoints with our clients and contacts, such as via a newsletter or update. Second, we use MailChimp for one-off, timely notifications regarding regulatory changes or anything else that must be sent out immediately. In the coming year, we are going to also add a third purpose: a touchpoint via automated drip campaign to leads.
  • Great design tool, easy to use, and you can also see coding as needed
  • List management nuances
  • Great, easy-to-view reporting
  • Trouble with Google Analytics tracking--unable to choose this for tracking even though my website has Google Analytics on it
  • Would like better organization that's a little less manual for organizing past emails; it's unwieldy as is
  • It's sometimes hard to drill down into the list management--it's a little confusing on how to get to where you want to go
  • Increased touchpoints to clients
  • Easy to design great emails to disseminate information
  • Very low cost
I think ActiveCampaign offers more hands-on help from their account team and deeper usability. For our needs as a mid-size business, we needed something that would be manageable by a single person without a lot of complexity. MailChimp offers that at a very reasonable price.
Mailchimp's list management, design tools, testing, sending, and reporting are practically foolproof. I recommend the tool without reservation.
We have been able to start several regular touchpoint emails to clients and contacts, even segmenting down our audiences through MailChimp's tools. It makes our communications professional looking and easy to send, while also keeping them easy to build and manage.
MailChimp is well suited to sending out regular touchpoints to clients or leads. It's also well suited for one-off notifications you need to get out quickly to your audience. While it has automation, it is not suited to tie into other CRM systems that you'd like to have all the reporting info integrated into.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports