Item: Mailchimp
Rating: 9
Author: Kim Schechter

Use Cases and Deployment Scope

We send out three weekly reminder emails, blog post emails, and invites to our events through Mailchimp. I am in Mailchimp 3 times a week editing, creating, and scheduling emails to go to our mailing lists.

Pros and Cons

Easy widget inserts.
Easy to copy and recreate previous emails.
Easy to schedule emails.

Segments and mail lists.

Return on Investment

Very good ROI

Alternatives Considered

Constant Contact

I like Mailchimp better than Constant Contact.

Usability

It is easy to use but can only do simple designs.

All-in-One Marketing Platform

We integrate our mailing list signup from our website. We are also able to segment those that want blog posts and those that want delivery emails.

Lessons for Success

Don’t try to do more than it’s capable of. It doesn’t optimize well.

Likelihood to Recommend

If you need a/b sending, better analytics, or more complicated designs go with a different company. For your basic emails, this is great.

Simple

Software Version

Overall Satisfaction with Mailchimp