MailChimp is a great, cost-effective email list management tool
March 13, 2021

MailChimp is a great, cost-effective email list management tool

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Legacy Plan

Overall Satisfaction with Mailchimp

Mailchimp has helped us organized our mailing lists for an easy way to send email campaigns to our subscribers. The interface is so easy to use, and once you have a template setup, there's really no way to mess it up.
  • Their campaign management is very clear and simple to use.
  • Template management is also easy. Customizing templates for others to use is a great feature.
  • The reporting could be better. It was difficult to find the delivery results of a particular campaign.
  • It's given us time back in management of the lists. There's very little troubleshooting we have had to do once we switched to mail chimp.
Overall the features of Mailchimp are great and easy to use. Very few difficult to use features, in fact the only one I've encountered is there reporting / analytics.
It's just given us a one-stop shop for mailing list management. And it's so easy to use there's very little troubleshooting involved!
It's been so easy for our people to sign up and subscribe to our mailing lists. We've also had great successes with importing templates from other organizations to use.
If you're using Mailchimp for email subscription management, it's super easy to use / manage and embed the sign-up in your website.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports
Not Rated