Wide range of email marketing features in a single, easy-to-use dashboard
March 13, 2021

Wide range of email marketing features in a single, easy-to-use dashboard

Duncan McMillan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We use Mailchimp to manage our mailing list and stay in touch with email subscribers. It is also the platform I usually recommend to clients.
  • Mailchimp provides the means for email recipients to easily opt out or manage their profile which makes it very easy to maintain a healthy and targeted list.
  • The Mailchimp dashboard show comprehensive statistics about the deliverability and open rates of emails. This feedback is essential when assessing the success of email campaigns.
  • Not only does Mailchimp provide a range of smart and well designed email templates you can use as the basis for campaigns, but it also makes it easy create custom templates to match company branding and corporate style.
  • As a developer using the Mailchimp API to integrate with web applications, it would be handy to have more technical detail available in the Mailchimp dashboard, such as the internal ID properties of lists, tags, etc. This used to be available via the Mailchimp API playground but this is no longer supported.
  • Mailchimp has allowed us to successfully run email marketing campaigns at literally no cost, so ROI has been good.
  • We have run campaigns using Mailchimp on behalf of clients which have yielded immediate returns in terms of bookings and sales. This has been achieved with small budgets due to Mailchimp’s ease of use and simple HTML templating.
Although Campaign Monitor is excellent, Mailchimp provides a simpler user interface and is more intuitive for inexperienced and non-technical users.
The user interface is intuitive and well designed.
Mailchimp provides various marketing tools on a single platform. Having all the data I one place just makes it easier manage.
We have run Mailchimp campaigns that have seen quick results in terms of bookings and sales.
Mailchimp is very affordable as an email marketing platform for new or small businesses. The free tier supports a reasonable number of subscribers with the basic features, so great for running email campaigns on a very low or nonexistent budget,

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports