Mailchimp Free Tier is a Great Place to Start for your Small Business or Organization
March 13, 2021

Mailchimp Free Tier is a Great Place to Start for your Small Business or Organization

Matt Varney | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We use [Mailchimp] as a light-weight CRM (Customer Relationships Manager) or online database of our members. We then build and design email newsletters for these same people. The system then allows us to track the interaction of those people with the newsletters, so we can determine if our messages are resonating.
  • Very easy to create new Newsletters based on templates, as well as easy to create and design new templates for reuse.
  • Easy to integrate with other systems, such as web sites, where people can sign up for newsletters and "become known" to us for further interaction.
  • For the end user or customer, it is also easy to manage their subscription or sign ups and they can opt out at any time.
  • I would like more ability to categorize and divide up our customer list (subscriber list), making it more of a robust CRM. This way we could provide different messages to targeted subsets of users.
  • I would like more available integrations with financial systems, such as those that would allow us to track dues of the members. Even Pay-Pal integration would be a plus.
  • Integrations with other common platforms, such as Eventbrite, would also be welcome where we could track new or existing members coming to our events.
  • Our member database is more up to date than it has ever been, largely due to how easy it is for members to self manage.
  • While the data is more consistent and available in a standard format, it is still manual and tedious to match with member dues activity in PayPal or via US mail.
  • We have reached more customers more consistently since we started using Mailchimp.
Mailchimp had a free tier that suited our needs better. Constant Contact was too much, cost more, and had a higher learning curve than MailChimp. That being siad, Constant Contact offers more flexibility and customizability in terms of email templating and formats, as well as with tracking and auto-responders handling. You get what you pay for though.
Point and click (or WYSISYG) is always easy and usable. Additionally, the platform deserves praise for the ADA compliant and mobile friendly emails it generates, so the usability of what Mailchimp sends out is really good. In the free tier, where the options are not quite as vast, the basic choises are easy to use and implement.
We went from zero online marketing or communications to actually having something in very little time just by implementing Mailchimp. So we didn't have many online marketing functions in the first place. However, we can now instantly reach our 500 or so members with any message we choose AND give them a call to action AND track how that message was received.
Mailchimp free tier is a great place to start for a small organization because the tool is easy to use and the non-technical lessons are easy to learn. That is, you can quickly start online marketing and then get straight to the business side of generating content, making customer connections, and understanding how to do that on-the-ground-nitty-gritty work in an online world without being overwhelmed by the technology.
For the free tier, with a volume of 2500 emails, the solution is great. You can have a very professional looking (and acting) newsletter even if you are a small business with no budget. It also helps to be able to track all your interested parties (customers, members, etc), in an online and highly available manner. The mobile experience for the members is also pretty good.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports