Awesome for testing the feasibility of a bootstrap startup.
March 14, 2021

Awesome for testing the feasibility of a bootstrap startup.

Louis Schietekat | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We use Mailchimp for sending automated emails after lead capture as well as for sending bulk emails to our contact list. Mailchimp is used by our marketing department but since we are a small business, this could be defined as a third of the company. Mailchimp thus solves the problem of effectively communicating with our audience via email.
  • Easy to use email builder to create good looking emails.
  • Capture leads from Facebook lead ads.
  • Keep track of audience segments using tags.
  • Mailchimp has a very simplistic and clean user interface but sometimes it's hard to find a specific setting.
  • It has loads of features in the free version but we quickly needed to upgrade to receive more automation functionality.
  • Is email really still the optimal way to communicate? Is it perhaps time to enter the instant messaging industry?
  • The free tier drastically reduces the cost of testing the feasibility of a startup business.
  • Mailchimp seriously upped our game once we figured out how to achieve [high-paced] lead capture.
  • List management and segmentation with tags [make] sure we send the right message to the right person and no content which is not useful or inapplicable.
AWeber was also on our radar when starting out but when comparing the free offering is became clear that Mailchimp really packs a punch when [it] comes to the [number] of features, number of monthly emails, and the number of subscribers supported in Mailchimp's free tier. It serves the startup market really well.
Mailchimp has a minimalistic user interface and is relatively easy to navigate and find your way around the platform. There are also loads of online help and blogs with really clear and helpful content. In most cases, it's as easy as just searching the term you need assistance with so the hardest part is to determine what "the thing" is called.
The integration with Facebook is super useful. Even in the free tier, we could set up Facebook Lead ads to capture the contact details of our Leads automatically and directly from Facebook. This provides a super low barrier to entry. Mailchimp can assist in creating Facebook custom audiences using customer information captured within Mailchimp (although we have not used this feature yet).
We were overwhelmed when needing to reply to a high volume of incoming leads and keeping [track] of what was sent to whom and who still needs feedback. Once we got some basic automation set up in Mailchimp we could manage the load and even up the ad spend to increase the volume of incoming leads.
Awesome for a tech startup, any startup for that matter, who needs a free email provider to test the market and get to a minimum viable product without spending much on software as a service (SaaS) systems. Once the business is proved, it can go for a paid version and just keep growing.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports