Mailchimp, great for non developers.
March 14, 2021

Mailchimp, great for non developers.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

The main area where we have used Mailchimp is for marketing via email. As well, have used it to allow people to subscribe to our newsletter and receive information and news from our website. We have also used it to generate quick landing pages that had allowed us to validate potential marketing campaigns or new designs in a quick way.
  • It simplifies the mailing list subscription process.
  • It allows you to have several lists, organizing your subscribers by interest, area, or any other category.
  • It allows [customizing] the information each one of your subscribers will receive depending on the mailing list [there] are subscribed and other useful filtering tools.
  • The template system may be tricky for starters.
  • The lists may get out of control easily if you are not careful enough.
  • At the start, it is hard to know what kind of subscribers are really useful for your business.
  • We have had some interest in our blog page.
  • We have been able to allow [the] marketing area to work on landing pages without coding knowledge.
  • We have never had big issues with it, [which] has saved us a lot of resources during the time of usage.
I have used both software on different clients. Although CD works fine, its integration tends to fail and to generate unexpected errors on WordPress sites; [especially] on forms. [The] situation that I have never experienced with Mailchimp. As well, the user interface is easier to use on Mailchimp than on CD. However, they are not exactly the same, so you should check your requirements and validate if the software you are choosing is going to fulfill them totally.
It is easier to use, [especially] for nontechnical people that tend to work [in] marketing areas. As well, you may find a lot of documentation and tutorials on the website that flat the learning curve significantly.
I have never used Mailchimp in total because what they provide [tends] to be limited for web apps developers like myself; I prefer to have more control [over] the work. However, it is great for sites that will have a lot of visitors and that do not have a big IT team behind; or for companies that want to focus on their business core instead of worrying about using too [many] tools.
I think the most important lesson I have learned using Mailchimp is to have a marketing strategy defined before starting [to use] it. Else, you will have thousands of subscribers but you will not know exactly what to do with them or how to get benefit from this information. [In] the end, Mailchimp is a great tool but you need to know why you are going to use it before starting to use it.
Mailchimp is great to handle automated emails, like marketing campaigns, newsletters, event invitations, etc. However, it is not the best choice to send emails from a website server or an app. They used to have a [separate] service for that called Mandrill but it was merged into Mailchimp and was never the same.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
List management
Triggered drip sequences
Standard reports