Item: Mailchimp
Rating: 10
Author: Jorge Guevara

Use Cases and Deployment Scope

Mailchimp has been used by the marketing and communication area of the company, in order to communicate to the users of our platform, but it is also used for internal communication of human resources. It helped us to increase user contact and to be able to monitor if they read us.

Pros and Cons

Campaign automation
User segmentation
Easy template design

Platform language
Easier integrations
Better form layouts

Return on Investment

With the after-sales campaigns he helped us increase the buyback by 30%
Abandoned lead recovery reduced by 20%
The email opening rate is 90%

Usability

It is a very simple tool to use, and before I did not have any experience until I need to use it and my learning curve was a couple of weeks, it was much easier and the integration with [technical] support to our database was simple. Do not be scared if you have never used it, experiment.

All-in-One Marketing Platform

Currently, we have not managed to exploit the entire platform, especially in this last update stage, but the tools such as [automation,] sending scheduled campaigns, batch or API loading of lists were very easy to use and useful for the company.

We hope to be able to run campaigns with the new features that Mailchimp offers us soon.

Lessons for Success

It has been very successful for us to be able to have better communication with our clients and company employees, we have a high rate of opening emails on mobile and web, the automation section saves us a lot of work time since we only care about keep our databases updated with which we take advantage of the time in other activities that we may have.

Likelihood to Recommend

If you have an online store, or you have a landing page in which users have to go through different stages of your conversion funnel, Mailchimp will help you very well to be able to segment your funnel by stages and send specific communication campaigns. If, on the other hand, you only need non-mass mailing, you would not take advantage of the entire tool.

Mailchimp in my work life.

Software Version

Overall Satisfaction with Mailchimp