Mailchimp in my work life.
March 14, 2021

Mailchimp in my work life.

Jorge Guevara | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Legacy Plan

Overall Satisfaction with Mailchimp

Mailchimp has been used by the marketing and communication area of the company, in order to communicate to the users of our platform, but it is also used for internal communication of human resources. It helped us to increase user contact and to be able to monitor if they read us.

Pros

  • Campaign automation
  • User segmentation
  • Easy template design

Cons

  • Platform language
  • Easier integrations
  • Better form layouts
  • With the after-sales campaigns he helped us increase the buyback by 30%
  • Abandoned lead recovery reduced by 20%
  • The email opening rate is 90%
It is a very simple tool to use, and before I did not have any experience until I need to use it and my learning curve was a couple of weeks, it was much easier and the integration with [technical] support to our database was simple. Do not be scared if you have never used it, experiment.
Currently, we have not managed to exploit the entire platform, especially in this last update stage, but the tools such as [automation,] sending scheduled campaigns, batch or API loading of lists were very easy to use and useful for the company.
We hope to be able to run campaigns with the new features that Mailchimp offers us soon.
It has been very successful for us to be able to have better communication with our clients and company employees, we have a high rate of opening emails on mobile and web, the automation section saves us a lot of work time since we only care about keep our databases updated with which we take advantage of the time in other activities that we may have.
If you have an online store, or you have a landing page in which users have to go through different stages of your conversion funnel, Mailchimp will help you very well to be able to segment your funnel by stages and send specific communication campaigns. If, on the other hand, you only need non-mass mailing, you would not take advantage of the entire tool.

Mailchimp Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Standard reports
10

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