Great Resource for Email Blasts
April 08, 2021

Great Resource for Email Blasts

Sydney Lovegrove | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We used Mailchimp across the whole company to send out newsletters and stay in touch with customers during the busy seasons (tax season, etc.). It was effective for keeping running mail lists for prospective and current clients. However, I do wish it would’ve been more customizable from a design standpoint. Templates are nice but it needs some customization.
  • Organizing and utilizing different mail lists
  • Accessible
  • Affordable
  • More customization, design options, fonts, colors, elements, moving parts, able to resize stuff. Anything and everything!
  • More templates/design assistance
  • Staying connected with customers/prospective customers
  • Able to provide company updates in a timely manner
  • Easy to use and quick
I wish I would've spent more time with the Standard or Essentials version to really customize our branding and messages to customers. The free version is very limited compared to other free versions. However, it is still a great platform that helps you accomplish your goals! It is quick to whip up an email and blast it to multiple groups in a timely manner.
We only utilized Mailchimp's email feature. We created different mailing lists to connect with various customers at different times of the year when we believed we would get the highest ROI. However, it is a great feature that you are able to fully integrate. In a larger business with a large marketing division, being able to be vertically integrated is crucial to efficiency and success.
We have had success with email blasts, especially to prospective customers. Prospective customers have had a higher open rate than current customers. We have learned to utilize different mailing groups to ensure our message is defined for that specific audience. Targeting is key to ROI.
For small businesses, I think Mailchimp is a great resource! Easy to use and doesn’t break the bank! Could be more customizable but gets the job done in a timely manner! If you plan to use it a lot, definitely consider the Standard or Essentials plan. The free version is very limited.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports