Great Resource for Email Blasts
April 08, 2021
Great Resource for Email Blasts
Score 6 out of 10
Vetted Review
Verified User
Software Version
Free
Overall Satisfaction with Mailchimp
We used Mailchimp across the whole company to send out newsletters and stay in touch with customers during the busy seasons (tax season, etc.). It was effective for keeping running mail lists for prospective and current clients. However, I do wish it would’ve been more customizable from a design standpoint. Templates are nice but it needs some customization.
- Organizing and utilizing different mail lists
- Accessible
- Affordable
- More customization, design options, fonts, colors, elements, moving parts, able to resize stuff. Anything and everything!
- More templates/design assistance
- Staying connected with customers/prospective customers
- Able to provide company updates in a timely manner
- Easy to use and quick
We only utilized Mailchimp's email feature. We created different mailing lists to connect with various customers at different times of the year when we believed we would get the highest ROI. However, it is a great feature that you are able to fully integrate. In a larger business with a large marketing division, being able to be vertically integrated is crucial to efficiency and success.
We have had success with email blasts, especially to prospective customers. Prospective customers have had a higher open rate than current customers. We have learned to utilize different mailing groups to ensure our message is defined for that specific audience. Targeting is key to ROI.