MailChimp Packs a Punch Even for the Free Version!
March 22, 2021

MailChimp Packs a Punch Even for the Free Version!

Michael Chow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

If all you want is email marketing, Mailchimp is still an excellent choice. Even for the free version, it packs a punch! Overall, it's a great marketing start point for most small businesses working with less than 2000 contacts (sadly, it used to be more, if I can recall). Unless you need more bells and whistles, or a more polished digital marketer, then I would recommend one of the paid plans
  • Great tutorials and tips
  • Templates
  • Blog
  • It used to be more than 5000 contacts than the free plan, but I guess they changed that figure. I didn't realize they changed that, as I was never near that number anyways!
  • Optimistic as it was free. Being a small business, this goes a long way for me, especially during the pandemic.
Easy. Anyone can use it. For that matter, I think my ten-year-old could use it! So, don't be afraid and think this would be too hard to learn or do. I found the tutorials, blog and community very helpful.
MailChimp can help you grow your list through easy-to-use and customizable signup forms that can be embedded on your website. MailChimp also allows you to divide your list (in my case, a class list) according to specific groups so you can easily tailor your email messages to different audiences. This would work great as my courses were tailor for a particular group at a particular discount.
I had asked another business that was using MailChimp and asked what they liked. And they suggested the free version for the time being. He was using the free version for many years and thought it was awesome. And he was more of an advanced marketing person than I was, and he said the free version packed a punch!

Read the tutorials, resources and blogs to get more out of using MailChimp to be advantageous to you and your business.
For me, in e-learning online courses, this works well with any online toll such as Thinkific. I was afraid it wouldn't work, and with the help of Thinkific, I was able to get MailChimp working with my courses.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports