Great email marketing platform for non-profits on a tight budget and with limited tech know how
March 23, 2021

Great email marketing platform for non-profits on a tight budget and with limited tech know how

Alex Varney | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We used MailChimp as our CRM and email platform. We used it to maintain our list of active members, to communicate with them via newsletters, and advise on special events and event followup. It was also helpful in that it would auto-post to other social platforms whenever we sent a newsletter or one-off email announcing a special event.
  • Intuitive interface
  • Easy to set up and send emails
  • Not expensive
  • Increased automation capability
  • More in-depth reporting
  • Quantify performance of email
  • Manage database of members
  • Drive existing member engagement
  • Re-engage members
We selected MailChimp because of its low price point and because we did not need the extensive features of a platform like Hubspot. Similarly, Delivra offers certain capabilities which we did not need. Mailchimp was also much more user-friendly than Hubspot and did not require the same level of organizational integration.
Mailchimp is one of the most widely known email marketing platforms and its intuitive interface makes it very usable for all team members. It's easy to allow multiple members to be involved in projects and to understand how well emails perform. As a nonprofit, Mailchimp helped us achieve our mission.
Our organization did not make full use of all of Mailchimp's capabilities since we were using a lower tier of the service, but it does appear that those capabilities exist and could be useful if our needs were to change. With some time and team alignment, we could certainly utilize more of the features in Mailchimp.
Mailchimp allowed us to easily develop and build email marketing and newsletter capabilities, and track the registration of our members. We didn't have any blockbuster successes or lessons, aside from the fact that a lot of people who may be less tech-savvy and a bit hesitant to use "email marketing" were much more confident after a quick tour around the features of Mailchimp.
Mailchimp is a great email marketing platform and very easy to use. It is intuitive and easy to quickly understand, and good for teams or organizations where members may not be particularly tech-savvy. It may be less well suited in situations where an organization needs more capability and integration with other services or platforms.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports