“Mailchimp helps create email campaigns, automated messages, and targeted ads.”
April 06, 2023

“Mailchimp helps create email campaigns, automated messages, and targeted ads.”

Shakil Marjuk Ahmed | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Mailchimp

We used Mailchimp is a robust email marketing platform that
supports our business. It is a top marketing automation platform that offers
template design, campaign testing, and on-the-go reports. Its free plan
provides segmentation, basic automation, and pre-designed templates, while paid
plans offer split testing, custom automation workflows, and advanced targeting.
Tracking and follow-up are easy, and campaigns are ethical and have a great
delivery rate.
  • Integration and usability.
  • Excellent marketing automation.
  • Email templates are plentiful.
  • Simple drag-and-drop editor.
  • Excellent reporting and design.
  • Archiving contacts is manual.
  • Email data needs to be clarified and detailed.
  • Its metrics are inaccurate, and it needs more automation.
  • It imports coded templates and sends follow-up emails based on clicks, opens, etc.
  • It's an effective email marketing tool with a friendly interface that educates and assists customers.
  • It has social media management, landing page creation, inbound marketing, and CRM integrations.
MailChimp is an excellent tool with simplicity, features, and pay-as-you-go plans, but Sendinblue is cheaper and has more automation and list management features. Email campaign management is most straightforward with Mailchimp.
MailChimp is a powerful email marketing software that is
easy to use and powerful. It provides an effective method of managing bounced
messages and a reliable blocklist. The product's capabilities need to be
promoted more.
Mailchimp's all-in-one marketing platform combines email marketing, social media advertising, landing page creation, and automation tools to simplify, reduce costs, and improve our marketing strategy. It streamlines data collection and analysis, enhancing marketing operations and targeting audiences to boost engagement, conversions, and revenue.
MailChimp simplifies email marketing creation and development by enabling tracking, real-time data, and more. Its drag-and-drop editor and user-friendly interface help users quickly create visually appealing emails while maintaining an up-to-date and well-segmented subscriber list. Email campaigns must be tested and optimized to increase open and click-through rates and users emphasize monitoring and managing email deliverability to ensure emails reach subscribers' inboxes.

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Mailchimp is a powerful campaign setup tool with features
like template design, campaign testing, and on-the-go reports. It offers a
friendly UI, customization options, email deliverability, and easy setup. Its
server sends emails without blocking the domain, improving email deliverability
and reducing server load. However, it lacks automation, segmentation
alternatives, and A/B testing.

Mailchimp Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
7
Triggered drip sequences
8
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
8
Social profile integration
8
Dashboards
8
Standard reports
8
API
7
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Third-party software integrations
8