Item: Mailchimp
Rating: 9
Author: Victoria Volpe

Use Cases and Deployment Scope

It was a great way for us to share our company newsletter to automate it to our whole subscription list- current and past clients. It helped us reach a mass audience to share trends, new processes, and business information. I loved using it and it so simple and easy to use!

Pros and Cons

Automation
Email Marketing
Easy to Use

Adding additional features for more customization

Return on Investment

Helped Connect us with current clients to be repeat clients (retention)
Helped us send information to new prospective clients (gained clients)

Alternatives Considered

Adobe Marketo Engage

Easier to use and better automation.

Usability

GREAT! So easy to use and so seamless. I would use this product at any company!

All-in-One Marketing Platform

All in one- do not need to worry about messy, costly, CONFUSING AND TIME CONSUMING integrations! Reasonably priced compared to competitors!

Lessons for Success

Gaining new clients, and keep clients is the biggest one! It is best to have everything all in one place to keep the ease!

Key Insights

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Likelihood to Recommend

We used it for our current clients to keep them in the loop what we were doing but It is well suited for those with new products especially marketing seasonal/limited-time or discounted items, automating the email reach-out experience and ultimately increasing sales and revenue!

MailChimp Review- Great Product!

Software Version

Overall Satisfaction with Mailchimp