Mailchimp Great Product for Email Marketing Needs
August 07, 2024

Mailchimp Great Product for Email Marketing Needs

Katelyn Hamil | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Mailchimp

We use Mailchimp primarily to communicate with our constituent base. We only use the email functionality, not the texting at this point. We use Mailchimp to track open and click rates. We also use an API key to connect to our database, Little Green Light.

Pros

  • Tagging/audience segmentation
  • Designing/building emails
  • Ability to save templates
  • Reporting and Metric Tracking

Cons

  • Clearer differentiation between tags and segments
  • Ability to find contacts/audience easier
  • Time savings for sure to be able to host templates in one place and check performance
  • Increased fundraising efforts thanks to donate button linked to giving page
  • The ability to link to our CRM via an API key was also super helpful and cut down on manual uploads
I can see the strategic impact in the ability to choose funnels, save brand info, and segment audiences.
Bonterra Development and Digital was much more robust and expensive than what we needed for an email marketing tool. Plus we already had Little Green Light for our database and with the API everything connects and a new/different database wasn’t needed.

Do you think Intuit Mailchimp delivers good value for the price?

Yes

Are you happy with Intuit Mailchimp's feature set?

Yes

Did Intuit Mailchimp live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Intuit Mailchimp go as expected?

Yes

Would you buy Intuit Mailchimp again?

Yes

For general email sends it’s fantastic. Easy to learn and use. I love the ability to send test emails to multiple people and to respond with feedback. They have a fairly robust funnel library, which we haven’t delved into yet, but I imagine it would be very helpful if you’re marketing or selling products or services. If you have a lot of inclusion/exclusion audiences, I’d imagine that could be complicated to track in Mailchimp, and there might be better programs suited to that if you’re dealing with a large volume of sensitive issues.

Intuit Mailchimp Feature Ratings

7.2
WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
7
Email deliverability reporting
6
List management
4
Triggered drip sequences
Not Rated
Lead Management ()
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
8.0
Social sharing and campaigns
Not Rated
Social profile integration
8
7.0
Dashboards
7
Standard reports
7
Custom reports
Not Rated
7.7
API
8
Role-based workflow & approvals
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
8

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