Item: Mailchimp
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Mailchimp All-In-One Marketing Suite is used by our marketing department as well as our email marketing specialists. It has helped us in solving the problem of having disjointed digital marketing campaigns. Mailchimp's Marketing Suite gives us the ability to easily create emails and corresponding landing pages to convert established, quality leads.

Pros and Cons

Mailchimp's All-in-One Marketing Suite makes it easy for us to find new customers online as well as build and nurture established relationships.
Creating emails with Mailchimp's All-in-One Marketing Suite is so easy, you don't need to be a pro at email coding to create effective and visually appealing email campaigns.
Building brand awareness is easy with Mailchimp's All-in-One Marketing Suite.

Although I think the Marketing Suite has everything any marketing professional could need, the analytics and insights functions could be expanded some.

Return on Investment

Mailchimp has only had positive impacts on our overall ROI. We now see that our leads are more qualified and convert more often as a result of marketing campaigns run through the All-in-One Marketing Suite.

Alternatives Considered

HubSpot CRM and Pardot

Mailchimp All-in-One Marketing Suite has most of the same functionalities as most of the other products we vetted. As far as pricing, they are far more reasonable than some of the other platform options and don't require as extensive of term agreements as others. It is easy for our employees to navigate, understand, and create quality digital marketing campaigns. The platform requires little to no training to use.

Support Rating

The support for Mailchimp All-in-One Marketing Suite is great. Any time any of our employees has experienced any difficulties or even just had a simple question, the support team is always super responsive. They go above and beyond to make sure that all questions are answered, a resolution was provided for any problem, and that we understand the full capabilities of their platform.

Key Insights

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Likelihood to Recommend

Mailchimp All-in-One Marketing Suite is best suited for any company, brand and/or marketing professional. The marketing platform helps businesses find new customers, build relationships with email marketing, and convert qualified prospects with personalized digital ads. The All-in-One Marketing Suite is especially helpful for businesses looking to understand their customers since it has in-depth insights, reports and analytics. To ensure proper messaging to desired audiences, the platform allows marketers to create segmented target audiences, behavioral targeting, and to create audiences that look similar to their most profitable customers.

Easily Manage Your Brand's Digital Marketing Efforts

Overall Satisfaction with Mailchimp All-in-One Marketing Suite