Miro for design and the creative field
October 27, 2021

Miro for design and the creative field

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Miro

It's used across the whole organization, as an optional and alternative tool to organize, share and visualize information mainly for academic and investigative purposes. The university offers it to the student body and teachers implement it as needed in their class plans for different purposes (both structured and flexible). In the Design department, it has turned into a staple tool to facilitate the design processes in different fields. It's usually used for mind mapping, brainstorming, to visualize interactions and situations where multiple connections need to be punctuated and where often there's a need to include information in different formats (video, photography, audio, text, illustration, sketching). The number one asset of Miro in this area is the possibility of group collaboration for the creation process, especially in the middle of the pandemic where face-to-face collaboration is restricted. In addition, its graphic and mind mapping tools allow replacing (up to a certain point) design programs that don't have group collaboration features integrated. Overall, Miro becomes valuable in the Design field as it allows to follow and build the design process from the very beginning to the end result in one single place, its flexibility boosting the creative process.

Pros

  • Allows fluent group collaboration.
  • Integration of media formats.
  • Intuitive interface.

Cons

  • Copy-paste functions are limited in the iPad interface.
  • No color dropper tool.
  • The drawing tool has no color-fillable free-form vector.
  • The options bar when selecting an object is hidden/cut when using split-screen on an iPad.
  • Grammar corrector needs improvement in Spanish.
  • The color palette could be adaptable for user needs (Eg. recent colors, palette folders, etc.)
  • Reduced team project completion time.
  • The brainstorming process is more efficient.
  • Higher project approval rate when used to visualize and present project pitches.
The creative process turns smoother: with Miro, you get more time for thinking, planning, and really designing, and less time worrying about having the information in many different platforms fragmenting the collaborative process.
In the iPad and other mobile devices, there are limitations when trying to integrate and embed information in other formats (media like pictures and pdfs).
Given the collaborative bases on which the design field is built, being able to work as a team without being in the same place allows for more fluid teamwork and facilitates idea exchange thanks to its tools for concept visualization.

Do you think Miro delivers good value for the price?

Yes

Are you happy with Miro's feature set?

Yes

Did Miro live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Miro go as expected?

I wasn't involved with the implementation phase

Would you buy Miro again?

Yes

Miro and Figma both allow for flexible integration of different figures and connecting tools, however, Miro is way more intuitive and its interface allows to focus on the work on the canvas and not in the hundreds of tools offered. It has a better "clean" finish and is simply easier to navigate the whiteboard while using frames to organize all the information.
Well suited for:
-Group collaboration.
-Brainstorming.
-Concept and mind mapping
-Timelines building.
-Project visualizations.
-Experience path mapping.
-Group work.
-Evaluation.

Less suited for:
-Vector drawing.
-Polls/reviews.
-Editorial design.
-Photo/picture editing.
-Clipping mask function.
-Face to face collaboration (video meetings and voice).
-Needs improvement for use in mobile devices.
-Sketching and illustration planning (lines don't connect in partial figures, no option to automatically smooth sketched lines).

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