Good Analytics Platform
April 18, 2018

Good Analytics Platform

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Startup

Modules Used

  • Engagement Plans

Overall Satisfaction with Mixpanel

Our marketing department uses Mixpanel on a daily basis. The platform allows us to track all activity that is happening on our website. It is especially helpful for funnel tracking, as we can see on what stage of their sign up process the particular group of users are and adjust our user acquisition strategy.
  • Allows to track all activity that is happening on our website.
  • Funnel tracking is very good, it shows on what stage of their sign up process a particular group of users are.
  • A/B testing is also good, I'd say it's even better than in Google Analytics.
  • Reports are not visual enough and sometimes there is some missing or incorrect data.
  • Mixpanel does not provide a phone support, just email.
  • User Interface looks nice, but it is not very user friendly and it is sometimes hard to find what you need on the page.
  • Overall ROI is positive
Mixpanel has a free plan and looks more up to date than Kissmetrics. We use Google Analytics and Mixpanel together. We stopped use Kissmetrics simply because there is not enough time to use 3 analytics platform with so many features and capabilities.
Mixpanel is a pretty powerful tool and it is well suited for organization that wants to track their users' behavior, but as I said, the data in reports could be sometimes inaccurate, so it is better sometimes to check the accuracy of the data with other analytic tools. It is also well suited for A/B testing.