Provides a lot of valuable data
May 10, 2018
Provides a lot of valuable data
Score 9 out of 10
Vetted Review
Verified User
Software Version
Startup
Modules Used
- Engagement Plans
Overall Satisfaction with Mixpanel
We are startup company, so Mixpanel is used by almost everyone in our organization. Our marketing team, product manager, sales, data analyst, and customer support all use Mixpanel on a different level. Marketing team use it as a key tool every day, and others use it when they need some particular information. The platform gives us a lot of insights about our clients' behavior.
- The best thing is the amount of data that Mixpanel provides, it is very detailed and you can look at the data from different angles
- Sales funnel tracking is very visual and convenient to analyze
- Users' behavior tracking is very detailed and accurate
- A/B testing is great
- The UI is not perfect, new users always spend significant amount of time finding hidden features and figuring out how to use the platform.
- Customer support is slow to reply
- Price is pretty high
- We learned a lot of valuable information about our customers
- We use the free plan, so it doesn't cost us much money
- We collected significant amount of data that could bring some value in the future
We use a few tools at the same time: Moz, Google Analytics and Mixpanel. But mostly we use Mixpanel simply because of the amount of data it provides and also because mobile analysis has more capabilities than Google Analytics' mobile analysis has. Moz and Google Analytics are also great and insightful tools, especially Google Analytics.