Good for e-commerce analytics
April 12, 2018

Good for e-commerce analytics

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Startup

Modules Used

  • Engagement Plans

Overall Satisfaction with Mixpanel

Mixpanel platform is used by sales managers and marketing team in our organization. Sales managers track and manage mostly our e-commerce platform, while our marketing team uses the Mixpanel tool to see users' behavior on different website pages. Both departments use the platform to get automated reports and use them for presentations and strategy planning.

Pros

  • Beautifully made user interface, which looks very stylish and has great UI/UX
  • E-commerce solution is awesome and works perfectly
  • Mobile apps analytics is very detailed and insightful
  • Quick automated reports

Cons

  • After reaching users limit it gets a little expensive
  • Sometimes custom coding is needed to get right metrics
  • Filtering needs some work
  • Mixpanel works very well for us. We've been using startup plan so far and did not spend a cent for the tool. ROI is definitely positive.
We use Mixpanel together with Yandex Metrica and Google Analytics, comparing to both YM and GA I'd say Mixpanel has more convenient and featured e-commerce solution. Although, quality of data is better in Google Analytics and Yandez Metrica has plenty of features completely for free. We like all 3 tools and will continue using them together.
Considering the pricing I think Mixpanel is well suited for small companies with not many users or for marketing agencies that have small companies as clients. Also, the tool is well suited for e-commerce platforms. Not sure if the platform is good enough for enterprise size companies as I heard that Mixpanel does not do a very good job with big data processing.

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