When brand and experience matter
May 22, 2021

When brand and experience matter

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

Higher-level thought leadership events/webinars where brand and experience are most important. It allows us to deliver a highly targeted experience to prospects and customers while maintaining insights and control into the engagement.
  • Provides great user console experience flexibility (customization).
  • Incredible service and support.
  • Stream and service stability is top notch.
  • Speaker/panelist interface and log-on process: still too fragmented and kludgy for such a mature product.
  • Console building tools need an update and more mature functionality as well—too easy to mess things up because the tools are so manually intense.
  • ALLOW US TO RESET EVENTS THAT HAVE PASSED THAT WERE NEVER RUN! Sometimes we mess up and list an incorrect date, then publish the login URLs. If we go "past" the original date specified the event (not yet run) should be reschedulable into the future.
  • Redirect functionality: If for whatever reason we need to abandon one event and create a new one, the ability to redirect registrants from the old event to the new one would be key, and it's really an obvious one here.
  • Successful transition of traditional live events to a virtual setting, no loss of lead flow or quality
  • As a high-quality event platform, our events generate high-conversion leads and integrate into Marketo we see all of that in real-time.
  • Increased and improved brand awareness amongst both our prospects and customers.
  • Track registration and attendance
  • Enable sales follow-up
I mentioned before that we have historically held some fairly high-level conferences, which we've had to morph into Virtual Events. On24 provides both the performance and experience to deliver a really powerful virtual experience and not lose that ongoing engagement.
Our events are not massive, so we've not experienced any issues with scale.
Far better for branded presentation events. We will still use others for smaller, boutique screen-sharing types of demo events. And we do not worry about performance. Technical glitches with another platform (s) were the primary reason we started to look at On24, and it has been rock solid.
Again, it supports our more branded, thought-leadership events where spit-polish is so very important.
For smaller events where we want to share demos on an ad hoc basis, we'll still use WebEx.

ON24 Feature Ratings

Audience polling
Branding options
Integration to Marketing Automation
Participant roles & permissions
Confidential attendee list
Calendar integration
Record meetings / events
Event registration