Optimizely: Cost Effective & Easy to Use
June 10, 2014
Optimizely: Cost Effective & Easy to Use
Score 6 out of 10
Vetted Review
Verified User
Software Version
Platinum
Overall Satisfaction with Optimizely
Optimizely is currently being used across marketing at our organizations. Those who may not run tests still have accounts where they view previous tests, or watch the current status of a test. This software allows us to take data we receive from UX, direct marketing and test hypothesis on our website.
- Allowing many people different kinds of permissions to view and edit the test
- Create multivariate and a/b tests without the help of a developer
- Easily see the status of our reports and significance
- Great customer support
- Tests could be running on the same page and there is very little transparency in how each test is affecting each other.
- Can get buggy when trying to create more complex design related tests
- We've seen about an approx. 35% increase in conversions since we implemented Optimizely on our most profitable page.
- We've been using Optimizely to educate the rest of the company on big tests we are running.
- unbounce,inhouse software
Optimizely makes it easy to create tests on your own website without the need for designers or developers. We are able to get statistically confident results, and we can trust the data that we receive. Other solutions have either forced us to create landing pages outside of our website or have been too complicated to do on our own costing us time and money.