Optimizely review
December 19, 2018

Optimizely review

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

Optimizely is used to test and optimize web pages. It's used in the process of answering business questions in more detail, beyond just using analytics.


  • Setting up simple tests.
  • Easy implementation.
  • Simple metrics to make conclusions based on the test results are easy to set up.


  • It's not complex enough in web interface changes and experience building.
  • It can interfere with the live versions of the page and disrupt the design.
  • Analytics platform does not integrate with popular tools like Adobe Analytics.
  • Although it's fairly priced, we had to discontinue and use Target instead.
  • ROI was not great, as the questions and projects were too complex to implement with Optimizely.
  • It definitely helped us understand the importance of testing before implementation.
We selected Target, as it has more advanced functionality and integrates with Analytics.
Simple A/B testing of web pages, creating versions of action on the page and testing them with certain traffic distribution for true insights on user experience.


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