A great solution if you don't have built-in A/B testing options
December 28, 2018

A great solution if you don't have built-in A/B testing options

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

Our marketing team uses Optimizely to A/B test landing pages. It's a great tool to test things like buttons, taglines, images. etc. It's very easy to use and gives you really good data on how your different site variations compare. I would recommend it to any marketing staff who controls a website or landing pages.


  • A/B tests
  • Analytics
  • Conversion Rate Domain expertise (lots of helpful info)


  • Page customization
  • Pricing is pretty high
  • Sometimes it can be a little buggy in preview mode
  • Higher conversion rates
  • Better page analytics
  • Improved signup workflow
Optimizely is a great tool for A/B testing landing pages, I'd recommend it to anyone who doesn't have a built-in A/B test workflow. I haven't come across a worthy competitor that does what Optimizely does. Their software is also much more robust than landing page platforms that have built-in A/B testing.
Optimizely is great if you use landing pages for signups. Their A/B testing will help you optimize workflows and improve your conversion rates. If you're a marketer responsible for signups, you'll want a tool like this. You can easily set up a test to see which feature converts better. Very simple to use. But if you're using something like Instapage which already has A/B testing built in, it's not worth paying for a product like Optimizely.


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