A great solution if you don't have built-in A/B testing options
December 28, 2018
A great solution if you don't have built-in A/B testing options
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely
Our marketing team uses Optimizely to A/B test landing pages. It's a great tool to test things like buttons, taglines, images. etc. It's very easy to use and gives you really good data on how your different site variations compare. I would recommend it to any marketing staff who controls a website or landing pages.
- A/B tests
- Analytics
- Conversion Rate Domain expertise (lots of helpful info)
- Page customization
- Pricing is pretty high
- Sometimes it can be a little buggy in preview mode
- Higher conversion rates
- Better page analytics
- Improved signup workflow
Optimizely is a great tool for A/B testing landing pages, I'd recommend it to anyone who doesn't have a built-in A/B test workflow. I haven't come across a worthy competitor that does what Optimizely does. Their software is also much more robust than landing page platforms that have built-in A/B testing.