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Go-To A/B testing and personalization tool
December 19, 2018

Go-To A/B testing and personalization tool

Ryan Berg | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

I use Optimizely with SaaS clients for A/B test landing pages, sign-up flows, and in-app features to improve key business metrics.
  • Easy to use interface.
  • Solid visual editor.
  • Fairly straightforward to set-up.
  • Doesn't always integrate well with other tracking tools.
  • Limited out of the box metrics to provide more context around your tests.
  • Have run dozens of tests that yielded double digit gains in response.
  • Have also had to re-start a few tests due to technical issues and tracking problems, which costs the organization time and money.
Have used other tools like Google Optimize 360 (better integration with Google Analytics and ease of extracting insights into more granular segments) and Visual Website Optimizer (comparable to Optimizely but more geared toward beginners and focused on A/B testing).
If you're just getting started with A/B testing, Optimizely is pretty straightforward to use and offers a lot of out-of-the-box features to get insights from your tests. As you grow into the enterprise level, you may want to look at more robust solutions that allow for more granular reporting and customization.