It has never been easier to begin your experimentation journey.
May 30, 2019

It has never been easier to begin your experimentation journey.

Emanuell Dan Minciu | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

Optimizely is currently being used across multiple teams within the business. Its main purpose is to help us improve our products by finding out from customers how our ideas perform during A/B testing. Currently, our team has been running tests weekly for over 6 months. Optimizely is a great tool which makes this process easy and painless.

Pros

  • User-friendly - it's super easy and intuitive to create and launch a test
  • Fast - the app itself runs smoothly and the whole process of launching a test can be as quick as a few minutes
  • Clear feedback - you get a detailed summary of how your test performs (be it either good or bad)

Cons

  • Expand on the API - build on the current documentation with the aim of helping developers move tests in their own codebases
  • Time efficient - we have saved so much time from fully building features which proved not to work as a proof of concept in the A/B test.
  • Team management - Optimizely enabled us to focus mostly on our ideas and the strategies to build these rather than investing too much time in finding out how the tool itself works.
We have built various tests. Single and multiple variation tests, client and server side, etc. We did not find any scaling issues while building any of these.
The UI is very intuitive which makes the whole process so much easier and enjoyable. That makes it usable by most teams within your business - tech, product, data, UX, UI, etc.
We have saved so much time from fully building features which proved not to work as a proof of concept in the A/B test. Optimizely enabled us to focus mostly on our ideas and the strategies to build these rather than investing too much time in finding out how the tool itself works.
One of Optimizely use cases is helping improve your products by finding out from customers how your ideas perform during A/B testing. The tool makes this process easy and painless.

Optimizely Web Experimentation Feature Ratings

9.2
a/b experiment testing
9
Split URL testing
9
Multivariate testing
10
Multi-page/funnel testing
9
Cross-browser testing
10
Mobile app testing
10
Test significance
10
Visual / WYSIWYG editor
9
Advanced code editor
9
Page surveys
Not Rated
Visitor recordings
9
Preview mode
8
Test duration calculator
Not Rated
Experiment scheduler
10
Experiment workflow and approval
Not Rated
Dynamic experiment activation
Not Rated
Client-side tests
9
Server-side tests
8
Mutually exclusive tests
Not Rated
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
Not Rated
9.3
Heatmap tool
Not Rated
Click analytics
9
Scroll maps
Not Rated
Form fill analysis
Not Rated
Conversion tracking
9
Goal tracking
9
Test reporting
9
Results segmentation
10
CSV export
Not Rated
Experiments results dashboard
10
Platform Integration Features ()
Not Rated

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