TrustRadius
Great Experimentation Tool
https://www.trustradius.com/ab-testingOptimizelyUnspecified8.3342101
Fay Dawson profile photo
May 30, 2019

Great Experimentation Tool

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Optimizely

Optimizely has allowed the marketing team to run smaller scale tests without support from the development team, but it has also worked well in larger scale testing where the dev team has had to build the test within Optimizely.
  • Easy element selector. Users don't need to know code to pick out certain elements.
  • Audience inclusions and exclusions list is easy to use and straight forward.
  • Clear reporting dashboard allows you to see the results and understand them quickly.
  • On some tests, it takes a while to set up metrics, e.g. redirect tests. It is hard to set up metrics for both the original page and the redirect page.
  • Testing sales page designs have been really useful for us, and the results we have seen have shown us where value sits within the site. From this, we have shifted our marketing priorities.
  • Testing designs before we go live has been useful and in some cases stopped us from putting designs live as we saw negative results.
Optimizely is definitely scaleable but feel we would need a lot more development support for larger scale tests.
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
We have mainly used Optimizely for testing. It has been a vital piece of software in our CRO programme and will continue to be as we carry on testing. We have not yet used the personalisation tool but would love to look into this.
Really good for being able to set up quick experiments for users who aren't familiar with code or don't want to make code changes.

Optimizely Feature Ratings

a/b experiment testing
10
Split URL testing
10
Multivariate testing
7
Multi-page/funnel testing
7
Cross-browser testing
Not Rated
Mobile app testing
Not Rated
Test significance
8
Visual / WYSIWYG editor
8
Advanced code editor
Not Rated
Page surveys
Not Rated
Visitor recordings
Not Rated
Preview mode
10
Test duration calculator
Not Rated
Experiment scheduler
Not Rated
Experiment workflow and approval
Not Rated
Dynamic experiment activation
Not Rated
Client-side tests
Not Rated
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
Standard visitor segmentation
10
Behavioral visitor segmentation
Not Rated
Traffic allocation control
10
Website personalization
Not Rated
Conversion tracking
10
Goal tracking
10
Test reporting
10
Results segmentation
8
CSV export
Not Rated
Experiments results dashboard
Not Rated