Great tool for quickly setting AB testing and fixing production UI issues.
September 11, 2019

Great tool for quickly setting AB testing and fixing production UI issues.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

We use Optimizely in our production to implement the AB Testing. Without changing our backend code or production deployment, we can directly make changes in the UI of our web page through Optimizely and can compare the performance of two different versions of the same page.
  • With Optimizely we can make changes in the user interface of any web page. So let's say if you notice any UI related issue of a web page then you can directly fix it through Optimizely with deploying any production build.
  • With Optimizely we can implement AB Testing through which we can compare the different versions of the same web page for performance and for better customer experience.
  • You can easily enable and disable Optimizely on the website through highly configurable Admin panel.
  • Training on the tool for internal business users both on the development and consultancy side.
  • Increase in page load time due to the Optimizely snippet.
  • Time-efficient - we have saved so much time from fully building features which proved not to work as a proof of concept in the A/B test.
  • Team management - Optimizely enabled us to focus mostly on our ideas and the strategies to build these rather than investing too much time in finding out how the tool itself works.
This is really good to set up quick experiments for which we don't want to make changes in our code and can directly turn on the production website without any deployment.

Optimizely Web Experimentation Feature Ratings

a/b experiment testing
10
Multivariate testing
9
Multi-page/funnel testing
9
Cross-browser testing
9
Mobile app testing
8
Test significance
Not Rated
Visual / WYSIWYG editor
Not Rated
Advanced code editor
8
Page surveys
Not Rated
Visitor recordings
Not Rated
Preview mode
8
Test duration calculator
Not Rated
Experiment scheduler
Not Rated
Experiment workflow and approval
Not Rated
Dynamic experiment activation
Not Rated
Client-side tests
Not Rated
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
Standard visitor segmentation
9
Behavioral visitor segmentation
9
Traffic allocation control
10
Website personalization
9
Heatmap tool
Not Rated
Click analytics
9
Scroll maps
Not Rated
Form fill analysis
Not Rated
Conversion tracking
10
Goal tracking
10
Test reporting
10
Results segmentation
9
CSV export
9
Experiments results dashboard
9

Using Optimizely

Easy to use and implement.

Optimizely Reliability

Missing some audience stuff, but overall its really powerful, library features let it scale quickly.