Item: Optimizely Web Experimentation
Rating: 9
Author: Verified User

Overall Satisfaction with Optimizely

Use Cases and Deployment Scope

We use Optimizely in our production to implement the AB Testing. Without changing our backend code or production deployment, we can directly make changes in the UI of our web page through Optimizely and can compare the performance of two different versions of the same page.

Pros and Cons

Pros

With Optimizely we can make changes in the user interface of any web page. So let's say if you notice any UI related issue of a web page then you can directly fix it through Optimizely with deploying any production build.
With Optimizely we can implement AB Testing through which we can compare the different versions of the same web page for performance and for better customer experience.
You can easily enable and disable Optimizely on the website through highly configurable Admin panel.

Cons

Training on the tool for internal business users both on the development and consultancy side.
Increase in page load time due to the Optimizely snippet.

Return on Investment

Time-efficient - we have saved so much time from fully building features which proved not to work as a proof of concept in the A/B test.
Team management - Optimizely enabled us to focus mostly on our ideas and the strategies to build these rather than investing too much time in finding out how the tool itself works.

Alternatives Considered

N/A

Likelihood to Recommend

This is really good to set up quick experiments for which we don't want to make changes in our code and can directly turn on the production website without any deployment.

Optimizely Web Experimentation Feature Ratings

Using Optimizely

Usability

Easy to use and implement.

Optimizely Reliability

Scalability

Missing some audience stuff, but overall its really powerful, library features let it scale quickly.

Comments

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Great tool for quickly setting AB testing and fixing production UI issues.