Optimizely is the best tool for on page testing
September 09, 2019
Optimizely is the best tool for on page testing

Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely
Optimizely continues to be one of the best tools we use as an organization from an ROI perspective. Testing on websites no longer is optional if you want to compete in today's crowded market and Optimizely makes that possible. One of the most important concepts in testing and growth is testing velocity and that increasing your velocity is really hard without a tool like Optimizely.
- A/B Testing
- Testing Reporting
- User Roles
- Has become more complex over time for marketers to use without IT support.
- Tracks conversions really well, but not as strong with testing recurring billing or B2B down funnel when the converter isn't the purchaser.
- Can add page load time since it's render-blocking.
- Increased revenue due to successful tests being rolled out.
- Increased test velocity with using the tool, which leads to finding more wins.
- Increased page load time due to render-blocking code.