Optimizely testing and personalisation for SaaS
July 25, 2023
Optimizely testing and personalisation for SaaS
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Web Experimentation
I use Optimizely Web Experimentation and personalisation in the organisation to run A/B tests, multi-armed bandits, personalisation tests to segment users and target specific groups of users. I use this to improve conversion rates across the business in multiple areas. By using web experimentation, I and the wider team understand user behaviours and get an understanding of how people operate and interact with the website.
- Running A/B tests without prior coding or HTML knowledge
- Good user interface
- User experience is easy to understand
- Easy to decipher results
- When it comes to test results, give an overview of wins / losses for multiple tests and pages
- Recommendations for areas of improvement when results have not been conclusive
- Positive ROI
- Increased conversion rates
The company has been impacted massively, continuous testing means continuous data and learnings. Implementations are key and all teams are well aware of the impact AB testing, personalisation and multi-armed bandit testing has on the site.