Industry leading experimentation.
October 12, 2023

Industry leading experimentation.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We use Optimizely Web Experimentation as the platform for A/B testing and personalization across our marketing website and our app. It helps us test experiences to maximize conversion, improve user experiences, and identify the impact of these experiments.
  • Experiment design.
  • Measurement
  • Web editor.
  • Metrics
  • Increased conversion rate, and revenue.
We're using it across departments successfully with many users.
We've used Optimizely Web and Optimizely Feature experimentation well together.
Saved money and allowed seamless testing.
We've been able to establish a center of excellence for our experimentation program because Optimizely has enabled to us have one platform across the business.
It's well suited to larger companies with significant traffic volumes.

Optimizely Web Experimentation Feature Ratings

a/b experiment testing
10
Split URL testing
10
Multivariate testing
10
Multi-page/funnel testing
8
Cross-browser testing
6
Mobile app testing
5
Test significance
9
Visual / WYSIWYG editor
8
Advanced code editor
9
Preview mode
3
Test duration calculator
3
Experiment scheduler
7
Experiment workflow and approval
5
Client-side tests
9
Server-side tests
9
Standard visitor segmentation
8
Behavioral visitor segmentation
9
Traffic allocation control
9
Website personalization
10
Form fill analysis
7
Goal tracking
9
Test reporting
9
CSV export
8