Best in Class Experimentation Tool.

We use Optimizely Web Experimentation to leverage all on-site experimentation and personalization across multiple brands. We use it to improve conversion and engagement metrics for targeted optimizations and strategic efforts. Additionally, we use Optimizely to answer user experience questions and mitigate risk for major structural changes on our sites and across all of our brands.

We use Feature Experimentation and Web Experimentation simultaneously. This allows us multiple options to test features and content fluidly while minimizing performance impact.

We often use Optimizely to design and implement experiments, but we analyze externally. It is helpful to know that most of our experiments can be found within the same tool, however.