Item: Optimizely Web Experimentation
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Client-side testing and personalization via consulting services to clients. Used to scale organizations' testing efforts, help make decisions within product roadmap, and solve client's issues. We help with strategy and development services with the tool.

Pros and Cons

Visual Editor.
Audience Building.
SPA Features.
Documentation

Documentation is strong, but it is hard to find what I'm looking for, especially between Products.
Snippet performance improvements.
Knowing when changes are live to the Optimizely CDN outside of an experiment page.

Return on Investment

Learns even from losing tests.
Opportunity costs of not making a product, feature, or design change.
Overall positive ROI.

Scalability

Haven't had much experience beyond the web experimentation platform, but seems to integrate well with other products and has third-party integrations to use various data sources.

Optimizely Platform Scope

Analysis isn't always done in Optimizely, sometimes it's ignored and another analytics platform is used as the source of truth. Having that flexibility is important though.

Alternatives Considered

AB Tasty and Adobe Target

Better documentation releases new features and a better UI experience.

Other Software Used

AB Tasty, Adobe Target, Convert

Likelihood to Recommend

Testing cadence doesn't matter; 1 test/month to 20 tests/month, it's a very well-suited tool to teams of all sizes. Integrates with many analytics platforms. Multi-armed bandit feature is great.

Still the Top Testing Platform.

Overall Satisfaction with Optimizely Web Experimentation