Item: Optimizely Web Experimentation
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use Optimizely for A/B testing and soft rollouts of changes. This allows us to test and make changes without needing to use engineering resources. This gives us flexibility and more capabilities for testing.

Pros and Cons

Provides many capabilites
User friendly
Reporting capabilities

We have run into issues with experiments not firing with cookies blocked.

Return on Investment

Flexibility to test more often

Scalability

I don't have as much experience working with the scalability of the tool.

Optimizely Platform Scope

We mostly focus on using Optimizely to implement the changes we are testing. I don't have as much experience with personalization and analysis part of Optimizely.

Key Insights

Do you think Optimizely Web Experimentation delivers good value for the price?

Not sure

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Web Experimentation go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Web Experimentation again?

Yes

Other Software Used

Jira Software, Asana

Likelihood to Recommend

I would recommend Optimizely for A/B testing and to soft rollout changes or enhancements without using engineering.

Optimizely Review

Overall Satisfaction with Optimizely Web Experimentation