Optimizely Web Experimentation is great for testing and rolling out new features
November 19, 2024

Optimizely Web Experimentation is great for testing and rolling out new features

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We use Optimizely Web Experimentation to experiment on conversion optimization and new features. We are able to test strategies on specific audiences to improve our user experience

Pros

  • Customer support
  • AB testing
  • personalization

Cons

  • onboarding
  • learning curve can be a challenge
  • money saved via risk mitigation
  • improved paywall conversion rates
It is scalable but an organization needs the resources to scale it
THere is a central source of truth for developers, designers, and analysts to deliver an experiment

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Web Experimentation go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Web Experimentation again?

Yes

Optimizely Web Experimentation is great for testing and rolling out new features

Optimizely Web Experimentation Feature Ratings

a/b experiment testing
10
Split URL testing
Not Rated
Multivariate testing
10
Multi-page/funnel testing
Not Rated
Cross-browser testing
Not Rated
Mobile app testing
Not Rated
Test significance
10
Visual / WYSIWYG editor
10
Advanced code editor
6
Preview mode
4
Test duration calculator
9
Experiment scheduler
7
Experiment workflow and approval
8
Dynamic experiment activation
Not Rated
Client-side tests
8
Server-side tests
9
Mutually exclusive tests
6
Standard visitor segmentation
10
Behavioral visitor segmentation
9
Traffic allocation control
9
Website personalization
9
Form fill analysis
Not Rated
Goal tracking
Not Rated
Test reporting
7
Results segmentation
8
CSV export
10

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