Optimizely Web Experimentation is well suited for martech!
November 19, 2024

Optimizely Web Experimentation is well suited for martech!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

I use Optimizely Web Experimentation as a part of Marketing team, as a CRO Specialist, to set up experimentation tests to test e-comm website and landing pages.

Pros

  • A/B testing
  • Recommendations
  • Tech Support
  • Upskilling sessions
  • Dedicated Rep

Cons

  • Price point
  • Personalization upskilling
  • Increases CVR on landing pages, Money saved on UX designer role
Optimizely Web Experimentation has a great collaboration capability
The company has benefited from using one platform that has it all
Optimizely Web Experimentation has more robust product for experimentation specialists than VWO

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

Optimizely Web Experimentation is well suited for martech, developers and CRO teams, to optimize user experiences

Optimizely Web Experimentation Feature Ratings

9.3
a/b experiment testing
10
Split URL testing
9
Multivariate testing
9
Multi-page/funnel testing
9
Cross-browser testing
10
Mobile app testing
10
Test significance
10
Visual / WYSIWYG editor
10
Advanced code editor
9
Preview mode
10
Test duration calculator
8
Experiment scheduler
9
Experiment workflow and approval
9
Dynamic experiment activation
9
Client-side tests
9
Server-side tests
8
Mutually exclusive tests
10
9.8
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
9
9.2
Form fill analysis
9
Goal tracking
10
Test reporting
9
Results segmentation
9
CSV export
9
Platform Integration Features ()
Not Rated

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