Amazing Web Solutions!!
Updated May 23, 2025

Amazing Web Solutions!!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We use Optimizely Web Experimentation to AB test various web page experiences in order to improve user engagement and conversion rate.

Pros

  • Easy web interface to navigate
  • simple results page
  • Easy ability to preview your variations

Cons

  • Deeper analytics integration with web cms
  • ability to run experiments within cms
  • improvement in website traffic engagement
  • improvement in form completions from test variations
  • reduced bounce rate
very easy to launch several experiments quickly
CMS and experimentation, content recommendations
simple results page of all experiments

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

quick campaign setup

Optimizely Web Experimentation Feature Ratings

8.6
a/b experiment testing
10
Split URL testing
10
Multivariate testing
10
Multi-page/funnel testing
10
Cross-browser testing
10
Mobile app testing
10
Test significance
9
Visual / WYSIWYG editor
8
Advanced code editor
5
Preview mode
10
Test duration calculator
10
Experiment scheduler
10
Experiment workflow and approval
10
Dynamic experiment activation
7
Client-side tests
5
Server-side tests
6
Mutually exclusive tests
6
8.0
Standard visitor segmentation
9
Behavioral visitor segmentation
8
Traffic allocation control
8
Website personalization
7
4.8
Form fill analysis
4
Goal tracking
6
Test reporting
6
Results segmentation
7
CSV export
1
Platform Integration Features ()
Not Rated

Using Optimizely Web Experimentation

5 - They function to allow our teams to concept new user experience blocks across the CMS platform. By testing user engagement across these blocks first, we can determine if worth moving into the CMS 100%.
6 - Non technical users currently support experimentation. From time to time we will reach out to our Opti support team with questions about specific use cases.
  • Testing user behavior
  • Test CTA for conversion rate engagement
  • Testing layout options via blocks
  • To redirect traffic to 2 different web experiences
  • To quickly manipulate pages to test experiences
  • Quickly reuse and repurpose previously live campaign.
  • Continous testing of website layouts
  • Continue testing web page blocks, colors, content
  • Launch on the fly different user experiences to improve conversion rate.
Great platform that works directly with the CMS. Simple to use and at speed and scale.

Evaluating Optimizely Web Experimentation and Competitors

Yes - Monetate
  • Scalability
  • Integration with Other Systems
  • Ease of Use
Ease of use for the platform and ability to learn very quickly how to run campaigns.
I wouldn't

Comments

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