Oracle Advance Analytics: The Difference Maker!
Richard Perroset | TrustRadius Reviewer
June 25, 2019

Oracle Advance Analytics: The Difference Maker!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Oracle Advanced Analytics

Oracle Advanced Analytics is being used across the sales and marketing teams. We use this program to determine customer interest in email blasts, marketing materials, SMS, search advertising, &, etc. When changes to the Affordable Care Act are being deployed by the current administration and we want to inform our customer base, Oracle Advanced Analytics helps us to determine which customer segment and messaging we should send out as well as which channel to utilize for each. We also utilize this data to test different email content and its effectiveness. I routinely use historical data to implement changes and to evaluate the impact of certain metrics on the performance of our business. I
utilize the create analysis tool to validate data that I have in other reports and also to make it easier to complete other business reports in a timely manner. Furthermore, we create dashboards and reports utilizing the OBIEE interface or by writing SQL queries to help address business questions and determine email and SMS marketing campaign audience segments.
  • The presentation layer is excellent with a lot of out of the box subject areas and reports.
  • Clear dashboard and easy to analyze data for the end user.
  • Ability to import your own data.
  • Ability to use machine learning.
  • Constant update, upgrade and innovation from Oracle.
  • Very easy to customize everything. Ideal for a complex organization.
  • The performance is excellent and the interface is very clear and minimalist which is refreshing.
  • Formatting can sometimes be time consuming.
  • Row limits in OBIEE make it frustrating when you have to export large data files.
  • The programs functionality tends to freeze when we have many users in the system.
  • It times out while you are using it and you have to login again.
  • Through testing we have been able to increase our enrollment %s and drive down cost per acquisition.
  • Easy to create, save and modify reports.
  • Easy to export data to teams in need of data to help answer business questions.
  • Can be integrated with SMS platforms such as Twilio and Relationship 1.
It is part of our Oracle Cloud so it is connected to our other Oracle tools for seamless reporting and analysis of data. We track monthly daily/weekly enrollment numbers as well as campaign conversion across all our major channels it provides the data we need to make data-driven decisions.
Oracle Advanced Analytics is used by our Marketing, Sales and Policy Teams. We use this program to keep track of customers' behavior and trends. Oracle Advanced Analytics aids us in being able to provide the right communications to our marketing and sales customers via email, direct mail or SMS. Our policy team can track and monitors customer enrollment trends and uses this info to create dashboards for our executives and our sales team to provide a pulse of the business.