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For multinationals with tons of accounts, this is a timesaver
June 15, 2016

For multinationals with tons of accounts, this is a timesaver

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Modules Used

  • Oracle Social Marketing
  • Oracle Social Engagement & Monitoring

Overall Satisfaction with Oracle Social Relationship Management (SRM)

The marketing department uses Oracle Social Relationship Management (SRM) to plan posts across various social media channels. We currently use it in North America, the UK, Benelux, Germany and France. Next to that we also use Oracle SRM to connect responses, questions, etc., to our CRM tool, which in turn gives our service department easier means to respond to end consumers.
  • Planning
  • Keeping an overview
  • Add Instagram and various Asian channels
  • The possibility to embed video on Facebook
20 - Marketing and customer service
TweetDeck is simpler to use, but mostly because it simply has a lot less functionalities. It simply does not work well with teams or a lot of channels across the globe.
When you're working with numerous social media pages/accounts this helps you keep an overview and lower your workload, since you can plan a post for multiple channels and then adapt that to fit each channel. What it does less well is creating engagement. It sometimes doesn't make use of the best practices for certain posts.

Oracle Social Cloud (legacy) Feature Ratings

Using Oracle Social Relationship Management (SRM)

Relationship with Oracle

  • It saves time by connecting platforms