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Accurate data in easy-to-use interface
Updated December 22, 2020

Accurate data in easy-to-use interface

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Parse.ly

Parse.ly has been used by our editorial, marketing, social media, and advertising teams to understand what type of content and topics are resonating with our readers. It aggregates all audience data in one clean, easy-to-use dashboard that is accessible to both data novices and experts alike.
  • Easy to understand and navigate
  • Accurate data when compared to other measurements
  • Easy reporting
  • Interface allows for spotting trends and setting strategy
  • Interface can be understood by all stakeholders
  • Great customer service and educational materials
  • Finding RSS feed / email campaign traffic can be a little more time consuming than finding other traffic sources
  • Conversion tracking is a great addition, but legacy customers may find the pricing inaccessible
  • Rolling traffic averages on the dashboard are not inaccurate, but do not give the whole picture and can be confusing when viewed by data novices
  • Increased efficiency in data pulling and reporting
  • Assisted in setting editorial strategy
Parse.ly's data is as accurate as the competition's but is more accessible and digestible. That's what truly sets it apart.

Do you think Parse.ly delivers good value for the price?

Yes

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Parse.ly go as expected?

Yes

Would you buy Parse.ly again?

Yes

Parse.ly is well suited to companies that need a better understanding of their data and don't have a centralized data team to pull insights from Google Analytics or other sources. The learning curve is low, so almost anyone can pick it up and become familiar with how to pull insights for their particular needs. It may be less appropriate for companies that need to track highly custom events.