Knowing your customer was never easier than now!
Updated August 30, 2019

Knowing your customer was never easier than now!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We are quite new users of PathFactory, as it has been implemented quite recently. In my company, PathFactory is being used mainly by the Marketing Department/ Digital Marketing strategists more exactly, but not only them. Even if we are in the beginning, it is a quite useful tool that helps us driving demand to our assets and increase traffic, but it also helps us figure out exactly who are our customers, what are their interests, behavior and it is also able to suggest them the most appropriate content based on their recent interests/behavior.
  • Analytics per Asset Hubs, as it is usually quite difficult to have quickly such a detailed report and adapt it per need.
  • Machine learning abilities.
  • Easy navigation, as there is no need for huge training in order to understand how it works.
  • Sometimes it is not as quick as we would like, but it is normal as there is a lot of content and images involved.
  • It is disappointing when you can not identify all of the visitors, but that is not a PathFactory issue, it is just the willing of any company :).
  • It helps us to know who our audience is.
  • It personalizes the content and delivers it to the customer.
  • It helps us understand which programs are efficient and which are not, or what adjustments have to be done.
PathFactory is a great tool that helps us understand which programs are efficient and which are not, or what adjustments have to be done, who are our customers, what are their interests and what are their behavior an a particular period of time (it is very quick and flexible when setting time periods in the analytics tab).
From my level, the work volume invested is not so visible, but the results are very close to expectations. I would recommend it to any Marketing department.
We are in the beginning, as PF was implemented quite recently, we just now start seeing relevant analytics, and are able to start making decisions based on those analytics. Any system/tool implemented needs some time until being 100% running and delivering analysis that helps taking reliable decisions. But a simple example was a won opportunity after analyzing the customer behavior in PF and sending the contact to the SRs.
I had no involvement with the selection of PathFactory, but after working a lot in the last half of the year with it, I would definitely choose it for my own business or for my company.
PathFactory is very well suited when you have a large audience, and vice versa. You can not rely on analytics if the traffic is poor. It is also possible that in the other areas than enterprise IT the suitability to be very different, but in our case, this depends on the audience volume.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics

Using PathFactory

30 - Digital Marketing mainly.