Great tool to increase leads and binge content!

At Alert Logic, we use PathFactory as a content binging tool. This allows us to show various assets to each visitor with one click compared to showing one asset per landing page. By giving the visitors the ability to see several assets, we are able to increase the visibility of our offerings and increase our engagement score when a visitor jumps from one offering to the next.

We are using PathFactory so far to the fullest extent. The content tracks help our visitors to see and stay engaged with various assets. So far, PathFactory has worked out for us and is a great tool to add to any company's Marketing Team.

Getting setup was more work than we expected, but that's probably because we had more tools integrate with it. The biggest time was spent implementing the majority of our content offerings and making sure from a UX standpoint that it didn't' disrupt the user's flow. Other than that, from a UX Developer, it was was actually pretty fun to tinker with another tool.

With PathFactory, it lets buyers consume as much content as they need to in order to make a decision. You don't have to rely heavily on your nurture programs because you can setup the right content/asset as soon as the content track launched. This gives the buyer the decision to read as much content as they want.