PathFactory - a content journey dream

The marketing department uses PathFactory to drive asset-based engagement in targeted tracks to our prospects. It allows us to report on engagement from a topic perspective which is extremely helpful in deciding what new and existing content to offer to our prospects and customers.

GitLab has benefited from its use of PathFactory and PathFactory's effective campaigns, by identifying what content and specific content tracks work best for specific audiences across various segments of the business.

Setting up PathFactory was a little more involved than I originally gave it credit for - it wasn't difficult by any means, but had a lot going on to get all of our content loaded and tagged appropriately. Not that I think there is any way to improve that process - PathFactory shines.

Potential Buyers have the ability to view content journeys that marketing has pre-defined as best-case scenarios that the prospects should view. Having this capability has allowed us to better target our prospective buyers and meet them where they are at in their journeys.