Users engage more with our content and convert faster!
July 06, 2021
Users engage more with our content and convert faster!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
We use PathFactory throughout the entire organization as a way to disseminate content about our products and track user engagement. It allows for users to binge content in a seamless way about specific topics that will be interesting to them in one spot. We are also able to analyze what content is most relevant to users.
- Utm tracking
- binge content abilities with tracks
- nurture leads into contacts in a seamless way
- matching branding of the organization
- when a piece has an expiration date you can put a reminder but there is notification and you as the user have to remember to pull it off instead of pathfactory deactivating it
- organizing the content can be tedious
- It is a great indicator of what content our audience resonates with and helps with our content planning
- It allows for us to keep our audience engaged and track their engagement
- It allows for us to have greater engagement with our content and brand
We are able to use track links in our emails and nurtures that link to multiple pieces of content vs one piece and it allows for customers to become more informed and engaged with our content. It also helps with the nurturing process because the more engaged they become the warmer the lead continues to grow.
Integration of PathFactory was easy because it works with many software tools we already use. The support team has always been responsive during the setup phase and also since deployment. The tool is very intuitive to use and it has been an easy process to get new employees trained on it.
Before PathFactory we used pdfs, which would create a dead-end for the customer and left them trying to figure out what is next. With PathFactory users are able to keep binging and educating themself on the product and they can familiarize themselves feeling prepared to reach out to our sales team quicker. The ability to have a contact us form on a piece of content is also very important to us and has been helpful in getting leads warmer and closer to contact.
Do you think PathFactory delivers good value for the price?
Yes
Are you happy with PathFactory's feature set?
Yes
Did PathFactory live up to sales and marketing promises?
Yes
Did implementation of PathFactory go as expected?
Yes
Would you buy PathFactory again?
Yes
While we considered Uberflip, we ultimately chose PathFactory because we felt it met the needs of our business better. We feel the support PathFactory has given us has been more useful than what you would get with Uberflip. We also liked the analytic and dashboard tools better, it had a better UI design.