Takes your buyer journey to another level!
June 20, 2022

Takes your buyer journey to another level!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory is a crucial part of our marketing tech stack and every marketing campaign that targets prospects and our customer base. We use it to store and categorize our content pieces, build engaging content experiences and pull sophisticated reporting. It gives us incredible insights into our audience's behavior and helps them binge and learn as much beneficial content as possible.
  • They are amazing at ensuring their customers get everything from their platform. Very responsive, attentive, and ready to help us meet our business goals.
  • The platform has many unique features that can be easily customized to fit our needs. One of the recent ones was the microsites; they are so sophisticated yet flexible. We actively use them across different marketing departments for various purposes just because they are easy to customize and get the most results.
  • The level of reporting is unmatched! We can find numbers on every single aspect of the experience.
  • For some newer features, there is still some UX work that can be done, but it is a minor thing.
  • Prospects go through much more content pieces from us and converting quicker!
We have greatly benefited from PathFactory's features! It is a part of every marketing campaign because it is so convenient to compile the needed content pieces, add CTAs and report on the results.
I joined the company after PathFactory was set up, but I can confidently say that it is very worth the effort because of the output it produces, as a result, every day.
When you're selling B2B, the buyer usually does their own research and familiarizes themselves even before they speak to a sales rep. So having highly contextualized content journeys available for them is beneficial for both parties because the buyer now feels more informed, engaged, and willing to buy and convert quicker.

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PathFactory is excellent for those who want to improve their buyer's journey experience and elevate how they view your content and brand as a whole! Buyers need to learn more about your company and your product before even talking to a person, so PathFactory will allow you to build highly engaging content experiences that will encourage the audience to do exactly that.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics