Overall Satisfaction with PathFactory
PathFactory is currently being used within the marketing department as a content activation tool. We use PathFactory to drive acquisition and conversion by creating an integrated and contextual experience personalized to our buyer, and help our content team make better decisions.
We intend to deploy it to sales this year as well, and enable them to view PathFactory insights and data, and send out tracks themselves.
We intend to deploy it to sales this year as well, and enable them to view PathFactory insights and data, and send out tracks themselves.
- PathFactory tracks allow prospects to binge on content, giving them a contextual and personalized user experience.
- PathFactory gives Sales insight into what their prospects are engaging with.
- With the Marketo integration, PathFactory allows us to build behavior-based nurture programs and score on engaged intent.
- The team at PathFactory have been great! They're always responsive and have been key to helping us build out our campaigns for 2019.
- PathFactory lacks A/B testing functionality.
- It would be great to see campaign-level reporting, specifically having the ability to view the performance/analytics of multiple tracks at once. Today, PathFactory only allows you to see individual track performance or an overview of all tracks.
- It's too early to tell the impact of PathFactory on our overall business objectives.
PathFactory has allowed us to understand what content is resonating and engaging buyers. Previously, we were only able to track content downloads, with no real measure of whether prospects had read our content. With PathFactory, we are now able to track prospect engagement with our content, ex. how much time they spent on a piece, how many pieces they've consumed, etc.
The team at PathFactory was key to getting everything set up properly. Specifically, I worked with them to set up our campaigns in Marketo. It was a bit more effort than I had thought would be needed to set everything up (time wise), but it was worth it in the end.
PathFactory has definitely allowed for a more contextual experience for our buyers. They are now able to binge on content, and we have the ability to view their engagement.
Unfortunately, I was not part of the buying process.