Great platform for Content Marketing and Consumption
December 14, 2022
Great platform for Content Marketing and Consumption
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
PathFactory enables us to provide:
Better Content experience for users
Binge content at scale
Organic & Paid media amplification
Better Content experience for users
Binge content at scale
Organic & Paid media amplification
- Organic & Paid media amplification
- Buyer insights
- Content deep dive on a particular topic
- Track experience for users
- More design options
- Enablement sessions
- Positive impact on social amplification and user engagement
- More options for paid media amplification than traditional gated methods
- User experience / design could be improved
Yes I'd say so for paid media amplification and social media usage from users.
Enablement sessions could be improved - More in-depth training options for users
Lead scoring and buyer engagement uplift is something we've seen with using PathFactory
Do you think PathFactory delivers good value for the price?
Yes
Are you happy with PathFactory's feature set?
No
Did PathFactory live up to sales and marketing promises?
No
Did implementation of PathFactory go as expected?
Yes
Would you buy PathFactory again?
Yes