Overall Satisfaction with PathFactory.
December 23, 2022

Overall Satisfaction with PathFactory.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory is the key to content organization. Overall, we have benefited from PathFactory's capabilities by creating content tracks that tell the story of our products and directing our leads to those content tracks to increase their engagement with our content. We have been able to leverage the platform's analytics to identify top-performing content and create rules to accelerate a lead's buying journey based on that engagement.
  • Ease of use in the UI to create and customize content tracks.
  • Creating account based content.
  • We need viewer permissions and history so we can have better tracking of who has been working on what and be able to lock certain tracks or content.
  • I don't really know where they need to improve; maybe they just keep innovating and listening to customers and helping to point out problems we didn't know we had.
  • We've saved countless reporting hours for content engagement.
  • We've increased content consumption for customers and can better nurture them.
If you have a lot of content and are having trouble managing the performance metrics, you should definitely look into this solution.
Yes it was as a good turnaround.
Getting access to the content that they need is key.

Do you think PathFactory delivers good value for the price?

Yes

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

Yes

Did implementation of PathFactory go as expected?

Yes

Would you buy PathFactory again?

Yes

If you have a lot of content and are having trouble managing the performance metrics, you should definitely look into this solution.

PathFactory Feature Ratings

Content hub
6
Forms / Gated content
8
Embedded CTAs
5
Content automation
8
Audience profiling and targeting
7
Closed-loop tracking and reporting
7
Content performance analytics
7